Smyths Toys Superstores is an Irish multinational chain provider of children’s toys and entertainment products with over 200 shops throughout Ireland, the UK, Germany, Switzerland and Austria which are owned by the Smyth family.
As a multi-channel retailer, Smyths Toys relies heavily on email marketing to drive traffic online and footfall in-store, including its click-and-collect service. It distributes millions of emails and wanted a more dependable and effective foundation for its email strategy, to optimise its entire email marketing process and increase efficiencies in creating digital communications.
Smyths also wanted to achieve a return on this investment, both by reducing internal resources and cost, and growing revenue from online customer sales. It also needed to manage and secure customer data.
How we did it
Kevin Ruane, ecommerce Manager, Smyths
Circular’s Professional Services Team routinely delivers a huge volume of campaigns, which have become central to Smyth’s advertising and marketing strategy. Smyths has seen a year-on-year increase its online revenue from working with Circulator. The company has achieved exceptional growth from email revenue, with a return on investment that has exceeded expectations.